our heritage

One Look you can see the difference

One sniff and you can tell the difference.  One taste and you will truly experience the difference.

Plain and simple, we are fine Tequilas made from small batch production of the finest Weber Blue Agaves which are grown and the harvested on our own private ranch in the heights and heart of the historic “Tequila Valley” in Jalisco, Mexico.

So, raise your glass and say a toast. Pay tribute to all that is dear to you in life.

what makes a place, more than just a place?

Is it the beauty of its natural features? The traditions carried down by its people? Or the praise and recognition it receives from the rest of the world? For the Tierra de Agaves Distillery, and the home of Tributo Tequila, it’s all of these, and more.

the location

It’s good to know where you come from. In the picturesque central-pacific of Mexico lies the colonial town of Tequila, and our home, Tierra de Agaves. The estate itself was founded in 2004 by Francisco Beckmann, though we’ve been working these grounds for over eight generations, as long as the history of Tequila itself. Our estate includes a vast agave reserve and our centrally-located distillery and bottling facility. Having every part of the Tequila making process in one place ensures that we can closely monitor every facet of its production—from the field, to the factory, to the bottle.

“Barreto’s life was one of those great quintessential American stories that remind us of just how great this country is”

tributo a mi padre

Few Hispanic leaders have made as much of an impact in the U.S. Hispanic community as Hector Barreto, Sr. Even people who have never heard of him have benefited from his work toward creating opportunities for new business owners and his frequent stands for Hispanic rights and causes.

Barreto was born in Mexico City, Mexico on August 23, 1935. At 16 years old, Barreto was making a good living working with his father as a livestock dealer in Guadalajara. But he went bust after going out on his own a year later. In 1958, he immigrated to the United States to try to recoup his fortunes and started out digging potatoes on a farm near Corning, Mo., for 80 cents an hour. Later he opened several restaurants and an import distribution business.

“He basically came to the United States with nothing, and just his hard work and his commitment was all he had to build his life, “said Hector Barreto, Jr. “One thing I’ve realized over the last couple of years is how many people my father touched, not only in this country and in Mexico, but in other countries as well,” said Hector Barreto, Jr. “One thing people will tell you over and over again is that my father was a passionate, visionary leader who believed in people and that’s why he dedicated himself to all of his causes including – small business, the Hispanic community and the relationship between the United States and Mexico.

Barreto wound up working on Ronald Reagan’s presidential transitional team and becoming friends with George H.W. Bush and family. His work often took him to Mexico to meet with national leaders there. In 1979, Barreto founded the U.S. Hispanic Chamber of Commerce (USHCC) with several other dedicated Hispanic leaders. Together, they realized the enormous potential of the Hispanic business community in the United States and envisioned the need for a national organization to represent its interests before the public and private sectors.

“I had a chance to see Hector Barreto Sr. present the prestigious Chairman’s Award from the USHCC to his son, Hector V. Barreto, Jr., administrator of the Small Business Administration,” said one admirer. “It was an extremely emotional moment as one of the founders of the U.S. Hispanic Chamber of Commerce honored an outstanding leader and outstanding son.

The national chamber Barreto formed helped bring power to the Latino business community. President Ronald Reagan addressed the group in 1983, making him the first sitting president to attend a Latino meeting. “Barreto’s life was one of those great quintessential American stories that remind us of just how great this country is,” said a former USHCC President/CEO. “Hector was an advocate and a pioneer who selflessly challenged anyone who was not demonstrating fair and equitable treatment to Hispanics.”

He will be remembered largely as a founder for the nationally-based United States Hispanic Chamber of Commerce, but he was also active in founding the Greater Kansas City Hispanic Chamber of Commerce. He served as a liaison between presidents of the United States and Mexico and the Hispanic business community.

For his accomplishments, he received numerous awards, titles, and honors. But the two he prized most were being chosen for the prestigious “Ohtli award” presented by the Mexican government and being inducted into the League of United Latin American Citizens’ Hall of Fame, a prominent U.S. Hispanic organization.

Hector Sr.’s memory will live on as a champion of The Hispanic community and business throughout the world.


Hector Barreto jr

Hector V. Barreto, the founder and owner of Tributo a Mi Padre Tequila, is internationally recognized for his successful business ventures, community leadership, government service, and as a leading voice for Latinos in the U.S. In 2011 he founded Tributo a Mi Padre Tequila in honor of his late father Hector Barreto Sr., an accomplished businessman and community leader.

In 2013, Tributo tequila was awarded the prestigious 5 Star Diamond Award by the American Academy of Hospitality Sciences, making it the only tequila to hold this distinction. To ensure its exceptional quality it is produced in small batches at the Tierra de Agaves Distillery in four expressions: blanco, reposado anejo and extra anejo.

Barreto served five years as the Administrator of the U.S. Small Business Administration after being unanimously confirmed by the U.S. Senate. He led the SBA to record heights of support for small-businesses, especially minority and female entrepreneurs who had historically been under-served, by leveraging a loan portfolio that exceeded $60 billion.


Born into an entrepreneurial family, Barreto gained invaluable business experience during his youth by helping to run his family’s restaurants, import/export business, and construction company. After graduating from Rockhurst University, he became the South Texas Area Manager for the Miller Brewing Company. In 1986 he moved to California and formed Barreto Insurance and Financial Services.

His community service includes being the founder and former chairman of Business Matchmaking, a highly recognized non-profit that has helped small-business owners gain access to government and corporate procurement representatives. He is the Chairman of The Latino Coalition, one of the largest and most effective non-profit latino advocacy groups in the nation.  Barreto is also a member of the board of the United States Chamber of Commerce and serves on its council for small business.

He has been inducted into the Minority Business Hall of Fame and recognized by many organizations including the U.S. Congress, the California State Senate and Assembly and the American Red Cross. In 2006 he was presented with the prestigious Aguila Azteca Award by President Fox of Mexico. He recently received the Latino Leadership Magazine Maestro Award for Entrepreneurship.

Barreto is the author of The Engine of America, a book dedicated to motivating and inspiring entrepreneurs through real life stories and the winning formulas of successful business leaders.



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Tributo Tequila
100 Spectrum Center Drive, Suite 900
Irvine, CA 92618